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Spain has launched an advertising campaign in social networks

Spain has launched an advertising campaign in social networks
Spain has launched an advertising campaign in social networks

Holidays in Spain will be promoted in social networks. Spanish Institute of Tourism Turespaña decided to promote national tourism abroad, including using the latest tools for today Internet marketing. Facebook, Twitter and Youtube are now those services, where Spain will present their most active recreational opportunities.

The slogan of the new campaign is: «Spain, a country to share». Slogan goes in tune with popular tool for data sharing in social networks and bookmarks, which makes it possible to send a link to their favorite information in a profile on Facebook or a personal line on Twitter via the button "share".

According to the authors of a new project, promotion of tourism in Spain in social networks aims to change the face of the country in the world, which today is known mostly as "beach and sun". Campaign of advertising versatile relaxation in Spain will bring to users of social services information on the unique attractions of Spain and will introduce numerous festivals and traditions of the country.

Today, the central object of the campaign should become a portal http://www.spainacountrytoshare.com/. This site is designed to reflect the latest trends in the design of tourist content: concise, exciting, informative, bright, and affordable. Another element of the campaign – the profile of Tourism Institute of Spain is on one of the most popular services of the planet - Facebook. Profiles can be found on www.facebook.com/spainacountrytoshare. Also Turespaña presented a "question and answer channel", opened by the Institute on the portal Formspring.me. On the http://www.formspring.me/ilovespain any user can ask a question on holiday in Spain and get the latest information directly from the Spanish tourism specialists.

Of course, Twitter and Youtube were not neglected. Spain on Twitter can be found on http://twitter.com/spain, and promotional videos about Spain on http://www.youtube.com/spain.

We can add that the central resource in the representation of Spain remains online portal www.spain.info

Date: 23/03/2010

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