Andalusia will present its tourist opportunities in one of the most famous shops of London and the whole world - Harrod's. Throughout October luxury departments in Harrod's will be equipped with plasma panels, which will broadcast advertising of tourist regions in Andalusia.
Andalusia is known as one of the most popular tourist regions of Spain. There are located such famous cities as Seville, Cordoba and Granada. Besides, on the territory of Andalusia is located one of the most famous resort coasts of Spain - Costa del Sol.
In addition to Andalusia, here will promote its tourist services and attractions another region of Spain - Basque Country.
Among people who have given their consent to participate in an advertising company is head chef of the world famous restaurant El Bulli Ferran Adria. Movies with his participation will uncover to the viewers the secrets of Andalusian cuisine.
As a part of the presentation of Andalusia in the departments of Harrod's regional Tourism Department with the help of Tourist Office of Spain in London will organize tasting menus for visitors and everyone will be able to enjoy Andalusian delicacies and wines from different provinces of the region.
Harrod's is visited daily by about 40,000 customers whose income is assessed as high or very high. Among the clients 70% are Britons. Tourist authorities in Andalusia expect with the help of the advertising campaign attract the interest of wealthy Britons to such areas as cultural tourism, gastronomy tours and golf.
In addition to displays Andalusian advertising will also appear in the magazines, which are published by Harrod's in the circulation of more than 100,000 copies, reports opinionmalaga.com.
Tourists from the UK is one of the key groups of travelers who visit resorts of Andalusia. This year holiday in this region of Spain have chosen more than 600,000 Britons.